Bahubali-2, Relive the shooting experience.

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SS Rajamouli’s magnum opus, ‘Bahubali- 2: The Conclusion’ has created history in with its magnificent opening and massive weekend collection. According to a report on boxofficeindia.com, Prabhas and Rana Daggubati starring multi lingual epic drama amassed a whopping INR 506 Crore from all releases worldwide. The amount soars to INR 520 crore which includes collections from preview sources.

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Also Read: Animation industry is growing faster than ever

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The movie garnered a mighty amount of INR 385 Crore over the weekend from India only. Reportedly, the film smashed all business records in US, Canada, Gulf and Australia.

After the phenomenal success of ‘Bahubali: The Begining’ in 2015, ‘Bahubali 2: The Conclusion’ has been the most anticipated sequel in the history of Indian cinema. Both prequel and the sequel with its robust story-line, indomitable actors paired with state of the art visual effects has hypnotized all its audience irrespective of age and linguistic barriers. The release of sequel had fans flocking to theaters in pursuit of knowing ‘why Katappa killed Bahubali?’. The frenzy transcended Indian borders and  recorded a gargantuan collection of INR 121 Crore from overseas.

Experience VIRTUAL REALITY (VR) with Team Bahubali #YT360Day

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The film opened at 9000 screens worldwide, with almost 6,500 screens in India alone, becoming the first movie to get such a drastic release. Repudiating all criticisms Bahubali: 2 The Conclusion lived up to its hype. The film raked in Rs 121 crore in India on day one of its release, and a total of Rs 217 crore worldwide. But for an industry still obsessed with entering Rs 100-crore club, that’s not all.

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Also read: Scope of Animation in Kolkata

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Superstar, Rajinikanth himself, tweeted to congratulate the Baahubali 2 team. He wrote, “Baahubali 2 … indian cinema’s pride. My salutes to God’s own child @ssrajamouli and his team!!! #masterpiece.”

Bahubali 2: the Conclusion is an eye opener for the nation. Mediaglobal wishing success to the entire team of Bahubali franchise.

Also read: Animation, gateway to media industry

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Source: Google, animationexpress, timesofindia. 

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Animation licensing, branding and business prospect.

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Licensing and Merchandising (L&M) is a sizeable business globally, the Walt Disney Company is probably the largest character licensor in the world. India’s L&M industry is making its presence felt and is poised to grow significantly in the coming years. Industry experts estimate that the Indian L&M market is currently projected at approximately INR 30,000 to 35,000 million and is growing at more than 12 per cent year-on-year. With issues such as the ad cap on advertising, there is a limit to which channels can grow their revenue and this is being looked at as an additional stream of revenue for channels. The L &M primarily functions on two different models, one where IPs are not owned by the channel and they acquire rights for a particular tenure while paying royalty to the IP owner. Second, TV broadcasters create their own brands and hence own the IP rights enabling them to create consumer products and distribute it themselves. Today broadcasters like Viacom18, Disney India and Turner International are successfully turning towards this model. Viacom 18’s consumer products across various categories which include brand IPs that are network owned and non- network owned and they have been monetising their own brands such as ‘Motu- Patlu’, ‘Ninja- Hatori’. In terms of growth, Viacom 18 expects the consumer products division to grow from 500+ Shop Keeping Units (SKU) to 2000+ SKUs, more than 1 million products in the market and a footprint of more than 10,000 in distribution and retail platforms. Flipkart has tied up with Viacom 18 for the licensing of three of their largest brands ‘Teenage Mutant Ninja Turtles’.

Read: Scope of Animation in Kolkata.

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Also Watch: VR experience of “Bahubali 2: The Conclusion”

Animation characters with strong brand values can be used for successful partnership with other brands, products and movies. The trend of partnership and collaboration with other brands is on an upsurge. Many product brands from FMCG, auto, insurance and others are proactively using characters like ‘Chhota Bheem’, ‘Motu Patlu’, ‘Krish’, etc for marketing campaigns. Some examples of such collaboration are as below:

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ALSO READ: Leading Multimedia Production Houses in Kolkata.

India’s animation L&M business despite several positive factors, faces key challenges that we need to overcome in order to realize and utilize our full potential. Firstly, in a diverse nation like India, having multiple choices and preferences which would differ in terms of characters, type and size of merchandise. Secondly, there is no special law in India to deal with any issues related to character licensing. Hence, any concern is dealt with by taking into consideration trademarks, copyrights and common law principles. Thirdly, nuances like piracy is a serious challenge that has crept into character licensing too.

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Animation branding and L&M as a segment is currently under- exploited. This segment, if effectively tapped, can become an important part of long term growth strategy of broadcasters and studios.

ALSO READ: Best 3D Animation courses in Kolkata

How you are making good employees leave your company.

Source: FICCI-KPMG report 2016. 

Send us your suggestions and queries on Media and entertainment industry at mediaglobalofficial@gmail.com.