This Kolkata institute is changing the dynamics of placement in Kolkata.

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Of late the art of Multimedia has taken over almost all the Indian media sectors and have been creating a plethora of job opportunities for the skilled animators and the rapid buildout of this phenomenon stirred many young hearts to take up Animation as their viable career option. Hi-Tech Animation Academy over two decades have been generating hundreds of Animation professionals every year to meet the growing need and also giving them placements through organizing recruitment drives, several times a year. Our recent recruitment process was carried out by Knowledge Podium, a digital interactive company, for their Dehradun work unit.

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Ritabrata Banrejee- Kolkata graphic designer got placed at Knowledge Podium (Dehradun).

Ritabrata Banerjee, an alumnus of our academic institution, is one among the other successful students having secured a placement in their company as 2D animator, spoke to us on his journey of an Animation enthusiast and his experience with Hi-Tech Animation.

Interviewer : At first, congratulations Ritabrata, may you always succeed in what you love to do.
Ritabrata: thank you.

Interviewer: alright, I’d like to ask you how it all started? When did you decide to learn Animation.
Ritabrata: I grew up learning sketching and I’ve always been very fond of Animation whether it’s cartoon shows or 3D movies. So after my 12th I decided to enroll myself at Hi-Tech Animation in 2013 to learn Multimedia, a course of one and a half year.

Interviewer: Do you have any working experience before this job interview?
Ritabrata: yes, I have been working as 2D animator since I passed out from Hi-Tech, two and half years ago to be precise. So far I have worked for 4 companies and this is my 5th job I’m going to join. Out of 5 companies Hi-Tech Animation has placed me in 3 companies. I can remember my first job at Chennai, where I worked for one year. I got that job through the help of the placement cell of my institution.

Interviewer: How was today’s experience at the interview?
Ritabrata: Though I have earlier appeared in 4 interviews as an animator still I was a bit nervous. They asked me some tricky questions but I managed to answer all of them. It was a nice experience altogether.

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On-campus interview at Hi-Tech Animation

Interviewer: Does the curriculum you studied helped you in your professional field?
Ritabrata: of course, the course I studied a couple of years back was already designed to keep ourselves astride of the latest developments​ at that time. I learned Photoshop,  flash, Maya, Adobe Flash, Premiere, After Effects and many more.

Interviewer: Where do you see yourself in 5 years down the line?
Ritabrata: I have a long cherished dream of working outside of India. I had already applied​ for two overseas companies but both of my applications were rejected since one needs at least 6 years of work experience to fulfill the first provision of working outside of India. Still I’m determined to bag my overseas job offer in couple of years.

Interviewer: Can you share me some of your animation learning experience here?
Ritabrata: When it comes to learning experience the first thing pops up in my mind are faculties of my institute, who are really very helpful and experienced. I still remember all of my teachers there and through this interview I’d like to express my gratitude to them for their proper guidance to place me on my dream pavement of career.

Interviewer: well, thank you Ritabrata, it’s nice to talk with you. Hope you work overseas once you completed the 6th years of working as professional. Wish you all the best for your better future.
Ritabrata: thank you so much.

(ALSO READ: 10 best VFX courses in India)

How your are making good employees leave your company.

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Animation licensing, branding and business prospect.

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Licensing and Merchandising (L&M) is a sizeable business globally, the Walt Disney Company is probably the largest character licensor in the world. India’s L&M industry is making its presence felt and is poised to grow significantly in the coming years. Industry experts estimate that the Indian L&M market is currently projected at approximately INR 30,000 to 35,000 million and is growing at more than 12 per cent year-on-year. With issues such as the ad cap on advertising, there is a limit to which channels can grow their revenue and this is being looked at as an additional stream of revenue for channels. The L &M primarily functions on two different models, one where IPs are not owned by the channel and they acquire rights for a particular tenure while paying royalty to the IP owner. Second, TV broadcasters create their own brands and hence own the IP rights enabling them to create consumer products and distribute it themselves. Today broadcasters like Viacom18, Disney India and Turner International are successfully turning towards this model. Viacom 18’s consumer products across various categories which include brand IPs that are network owned and non- network owned and they have been monetising their own brands such as ‘Motu- Patlu’, ‘Ninja- Hatori’. In terms of growth, Viacom 18 expects the consumer products division to grow from 500+ Shop Keeping Units (SKU) to 2000+ SKUs, more than 1 million products in the market and a footprint of more than 10,000 in distribution and retail platforms. Flipkart has tied up with Viacom 18 for the licensing of three of their largest brands ‘Teenage Mutant Ninja Turtles’.

Read: Scope of Animation in Kolkata.

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Also Watch: VR experience of “Bahubali 2: The Conclusion”

Animation characters with strong brand values can be used for successful partnership with other brands, products and movies. The trend of partnership and collaboration with other brands is on an upsurge. Many product brands from FMCG, auto, insurance and others are proactively using characters like ‘Chhota Bheem’, ‘Motu Patlu’, ‘Krish’, etc for marketing campaigns. Some examples of such collaboration are as below:

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ALSO READ: Leading Multimedia Production Houses in Kolkata.

India’s animation L&M business despite several positive factors, faces key challenges that we need to overcome in order to realize and utilize our full potential. Firstly, in a diverse nation like India, having multiple choices and preferences which would differ in terms of characters, type and size of merchandise. Secondly, there is no special law in India to deal with any issues related to character licensing. Hence, any concern is dealt with by taking into consideration trademarks, copyrights and common law principles. Thirdly, nuances like piracy is a serious challenge that has crept into character licensing too.

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Animation branding and L&M as a segment is currently under- exploited. This segment, if effectively tapped, can become an important part of long term growth strategy of broadcasters and studios.

ALSO READ: Best 3D Animation courses in Kolkata

How you are making good employees leave your company.

Source: FICCI-KPMG report 2016. 

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