This Kolkata institute is changing the dynamics of placement in Kolkata.

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Of late the art of Multimedia has taken over almost all the Indian media sectors and have been creating a plethora of job opportunities for the skilled animators and the rapid buildout of this phenomenon stirred many young hearts to take up Animation as their viable career option. Hi-Tech Animation Academy over two decades have been generating hundreds of Animation professionals every year to meet the growing need and also giving them placements through organizing recruitment drives, several times a year. Our recent recruitment process was carried out by Knowledge Podium, a digital interactive company, for their Dehradun work unit.

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Ritabrata Banrejee- Kolkata graphic designer got placed at Knowledge Podium (Dehradun).

Ritabrata Banerjee, an alumnus of our academic institution, is one among the other successful students having secured a placement in their company as 2D animator, spoke to us on his journey of an Animation enthusiast and his experience with Hi-Tech Animation.

Interviewer : At first, congratulations Ritabrata, may you always succeed in what you love to do.
Ritabrata: thank you.

Interviewer: alright, I’d like to ask you how it all started? When did you decide to learn Animation.
Ritabrata: I grew up learning sketching and I’ve always been very fond of Animation whether it’s cartoon shows or 3D movies. So after my 12th I decided to enroll myself at Hi-Tech Animation in 2013 to learn Multimedia, a course of one and a half year.

Interviewer: Do you have any working experience before this job interview?
Ritabrata: yes, I have been working as 2D animator since I passed out from Hi-Tech, two and half years ago to be precise. So far I have worked for 4 companies and this is my 5th job I’m going to join. Out of 5 companies Hi-Tech Animation has placed me in 3 companies. I can remember my first job at Chennai, where I worked for one year. I got that job through the help of the placement cell of my institution.

Interviewer: How was today’s experience at the interview?
Ritabrata: Though I have earlier appeared in 4 interviews as an animator still I was a bit nervous. They asked me some tricky questions but I managed to answer all of them. It was a nice experience altogether.

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On-campus interview at Hi-Tech Animation

Interviewer: Does the curriculum you studied helped you in your professional field?
Ritabrata: of course, the course I studied a couple of years back was already designed to keep ourselves astride of the latest developments​ at that time. I learned Photoshop,  flash, Maya, Adobe Flash, Premiere, After Effects and many more.

Interviewer: Where do you see yourself in 5 years down the line?
Ritabrata: I have a long cherished dream of working outside of India. I had already applied​ for two overseas companies but both of my applications were rejected since one needs at least 6 years of work experience to fulfill the first provision of working outside of India. Still I’m determined to bag my overseas job offer in couple of years.

Interviewer: Can you share me some of your animation learning experience here?
Ritabrata: When it comes to learning experience the first thing pops up in my mind are faculties of my institute, who are really very helpful and experienced. I still remember all of my teachers there and through this interview I’d like to express my gratitude to them for their proper guidance to place me on my dream pavement of career.

Interviewer: well, thank you Ritabrata, it’s nice to talk with you. Hope you work overseas once you completed the 6th years of working as professional. Wish you all the best for your better future.
Ritabrata: thank you so much.

(ALSO READ: 10 best VFX courses in India)

How your are making good employees leave your company.

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Animation licensing, branding and business prospect.

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Licensing and Merchandising (L&M) is a sizeable business globally, the Walt Disney Company is probably the largest character licensor in the world. India’s L&M industry is making its presence felt and is poised to grow significantly in the coming years. Industry experts estimate that the Indian L&M market is currently projected at approximately INR 30,000 to 35,000 million and is growing at more than 12 per cent year-on-year. With issues such as the ad cap on advertising, there is a limit to which channels can grow their revenue and this is being looked at as an additional stream of revenue for channels. The L &M primarily functions on two different models, one where IPs are not owned by the channel and they acquire rights for a particular tenure while paying royalty to the IP owner. Second, TV broadcasters create their own brands and hence own the IP rights enabling them to create consumer products and distribute it themselves. Today broadcasters like Viacom18, Disney India and Turner International are successfully turning towards this model. Viacom 18’s consumer products across various categories which include brand IPs that are network owned and non- network owned and they have been monetising their own brands such as ‘Motu- Patlu’, ‘Ninja- Hatori’. In terms of growth, Viacom 18 expects the consumer products division to grow from 500+ Shop Keeping Units (SKU) to 2000+ SKUs, more than 1 million products in the market and a footprint of more than 10,000 in distribution and retail platforms. Flipkart has tied up with Viacom 18 for the licensing of three of their largest brands ‘Teenage Mutant Ninja Turtles’.

Read: Scope of Animation in Kolkata.

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Also Watch: VR experience of “Bahubali 2: The Conclusion”

Animation characters with strong brand values can be used for successful partnership with other brands, products and movies. The trend of partnership and collaboration with other brands is on an upsurge. Many product brands from FMCG, auto, insurance and others are proactively using characters like ‘Chhota Bheem’, ‘Motu Patlu’, ‘Krish’, etc for marketing campaigns. Some examples of such collaboration are as below:

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ALSO READ: Leading Multimedia Production Houses in Kolkata.

India’s animation L&M business despite several positive factors, faces key challenges that we need to overcome in order to realize and utilize our full potential. Firstly, in a diverse nation like India, having multiple choices and preferences which would differ in terms of characters, type and size of merchandise. Secondly, there is no special law in India to deal with any issues related to character licensing. Hence, any concern is dealt with by taking into consideration trademarks, copyrights and common law principles. Thirdly, nuances like piracy is a serious challenge that has crept into character licensing too.

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Animation branding and L&M as a segment is currently under- exploited. This segment, if effectively tapped, can become an important part of long term growth strategy of broadcasters and studios.

ALSO READ: Best 3D Animation courses in Kolkata

How you are making good employees leave your company.

Source: FICCI-KPMG report 2016. 

Send us your suggestions and queries on Media and entertainment industry at mediaglobalofficial@gmail.com.

Animation, gateway to media industry.

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When it comes to films and entertainment, Kolkata is not far behind our much hyped Bollywood & Tollywood (read south Indian film industry). Revered as one of the most creative community within Indian territory, Kolkatans have always proven their spunk in film, advertising or any other creative industry. Gradually, Kolkata have started gaining momentum in 3D animation and VFX industry as well.

Students here in Kolkata are very much focused, creative and skilled in advanced 3D technology. This is the reason we are banking on these resources with the help of other production houses. – Stephen Mascarenhas, GENER 8, Prime Focus World

With growing demand in media and entertainment industry, animation is now the most sought after career in India. International directors and production houses are also looking forward to Indian professionals for Hollywood productions.

Recently we have noticed a surge in talented applicants from myriad backgrounds who are willing to curb their niche in animation and VFX industry. Orthodox bangalis are finally seeking credible career alternatives for their children. Finally, Bengali parents are thinking of something beyond engineering, MBA and sarkari chakri (government jobs). –Indranil Roy Sharma, senior faculty & graphic designer at Hi-Tech Animation.  

Last December Hi-Tech Film and Broadcast Academy did conduct one of the biggest recruitment drive in Kolkata. Numerous students from West Bengal, Bihar & Orissa have got successfully placed in one of the most revered production houses in India.

Education is important, job is ‘Important-er’. Since our production house is one of the oldest in Kolkata, we try hardest to maintain our legacy of outstanding placement report. Firstly, we recruit most of our students in our own production house, while we also provide HR support to some other leading production houses in India. We impart Error Line training, which gives our students an unique edge in industry and professional fraternity – Subhadip Ghosh, Head of Digital Communications. Hi- Tech Animation. 

ALSO READ: Appeared for Higher Secondary 2017? Learn advanced Animation. 

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While Donald is trumping on techies with ban on H-1B visa and dwindling manufacturing industry in India is compelling engineers (both BTech and Diploma) switch their career trajectory- Animation is an evolved Engineering.

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Demand for animators in India in next 20 years is colossal. Animators today are required in several industries other than films and entertainment. Biomedical image processing is a forte enjoyed by skilled animation professionals.

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Other industries like architecture/ real estate, manufacturing, automobile and even in space research.

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Indian entertainment industry banks on animators and VFX artists. Even hollywood production houses are also relying highly on Indian animators. Post production of some of the legendary films like Shrek 2, Avatar, Gravity, Skyfall were done by Indian experts.

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In 2015, india signed a co-production treaties with South Korea. India aready has similar agreements with China, Brazil, New Zealand and in Europe with Italy, Poland, france, Germany, Spain and the U.K. In 2016, Assemblage Entertainment completed its first full- length animated feature co-production titled ‘Blinky Bill The Movie’, with Computer Graphics Imaging (CGI) being co-produced out of its studio in Mumbai. And another studio, Digitales Studios entered into a multi project deal with U.S based Splash Entertainment for the Lionsgate franchise Alpha and Omega to be produced by Splash. DQ Entertainment and Method Animation, U.K have joined hands to co-produce TV series ‘5 & IT’. Sphere Origins (the original production house behind Balika Vadhu), animation studio HopMotion and Colours (GEC) have joined hands to co- produce new animated show ‘Chhoti Anandi’. Artha Animation is working with South African company MY Child TV in developing a new 2D animation series called ‘My Child’. Toonz  Animation signed a deal with Gummybear International Inc which sees Toonz and Gummybear International, owner of the globally recognized Gummy Bear IP, extend the brand into entertainment and merchandising.  DQ Entertainment will be co-producing the third season of ‘The Jungle Book’  along with France’s Ellipsanime and will be supported and co-produced by ZDFE, Germany; ZDFTV, Germany and PIWI (Canal+), France. Though there few shows and movies which were co-produced in India, the overall potential of this segment remains untapped.

Extract from FICCI-KPMG reports in Animation and VFX industry.

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“With growing demand for animation and VFX, we are working hard on acquiring talents or potential resources vastly from Bengal, Bihar, Assam, Orissa and other East Indian states. We train them in our own institutes with the objective of producing better talents and animation professionals. Thousands of our students are now working in reputed national and international production houses. Hope to make India global destination for animation and VFX industry.– Subrata Roy, Director, Hi-Tech Film and Broadcast Academy.

With advent of advanced technologies like 3D printing, Augmented Reality (AR), Virtual Reality (VR); animation and VFX industry is the rising giant of Digital India. It is emerging as the key industry for digital generation. If you are planning for a career in this rapid emerging industry, join our industry right now.

(ALSO READ: 10 best VFX courses in India)

How your are making good employees leave your company.

CV is good, story is better.

 

Source: Google, blackmagicdesign, pinterest, cgsociety, FICCI-KPMG report 2016. 

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